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Published on Febbraio 19th, 2014 | by Raffaella Capritti



Made in Italy


Via Statale 467, 21 - 42013 Casalgrande (RE)

Phone +39 0522 997511 - Fax +39 0522 997544-545


Ceramiche Keope is an Italian ceramic company that studies, designs and produces porcelain stoneware floor and wall tiles in Italy.


Its history began in 1995 within the historical Gruppo Concorde and immediately sees us as protagonists in the ceramic industry.

Today, the production exceeds five million square metres per year across a total of eighty countries. The Company believes in technological and process innovation, but it keeps the meticulous eye of the craftsman. Ceramiche Keope cares for the health and safety of its employees; the environment and sustainability have always been the basis of its work.

Porcelain Stoneware

One of the reasons for the success achieved by Ceramiche Keope is definitely the strong and continuous investment in research and innovation.The use of the most advanced technologies for constant and high quality, the attention to detail to achieve a product with an original character and a business philosophy that sets the respect of the environment among its primary objectives, are all elements that have led to the recognition of Keope as a reference company in the field of mass gres porcelain tiles.

While everything changes, porcelain stoneware floors and walls remain the visible foundation of a space.

Thanks to their mineralogical composition and production process, our products do not fear alterations and aggressions such as impacts, abrasions, fire, frost, moisture, weight, climate and preserve over time the colour and appearance of the first day.

Ceramics does not emit any organic substances, does not fuel allergies and is easily cleaned. The quality and beauty obtained are the result of investments in technology and a strong commitment to develop products with a high aesthetic content.

Made in Italy

With work carried out entirely within the Italian ceramic district we renew every day the ancient prestige of the Made in Italy heritage.

Ceramiche Keope wants to offer original porcelain stoneware collections, with attention to detail both in the design and production phases. Ideas generate from the passion for our work and we are driven by the desire to offer quality and beauty to those who choose our products.

In a daily work, the philosophy can be summed up in attention to detail, social responsibility, respect for the environment and for people, values that have always distinguished us, to bring the uniqueness of Made in Italy in the world.


GREENTHINKING is the Keope project designed to meet the objectives of sustainable development. Keope is actually one of the companies with the higher attention level to the ecological characteristics in the tile industry.

In line with the most advanced technological evolution, Keope has committed itself to a strict programme of eco-sustainability, which began years ago supporting the Kyoto Protocol, to reduce Co2 emissions, and has continued with the attainment of the HPD certification, which attests the health of the products.

Winner of awards in the past for the “Green Management”, Keope became a member of the US Green Building Council for ecofriendly buildings.

The “Greenthinking” mark is the symbol of Keope commitment to protection of nature.


Our porcelain stoneware collections are protagonists of indoor and outdoor environments, all over the world.

Through our product proposal, we want to meet the needs of modern architecture and the most refined design, making the design stimulating and always offering new creative ideas.

Our collections, rich in sizes and finishes and characterized by refined shades of colour, allow designers to create visually stimulating spaces, comfortable and beautiful to live in.

The exact interaction between shapes and materials is the result of strategy and research: they are the first tools to enhance the architectural choices without forgetting the environmental impact. Each creation is a unique blend of well-reasoned choices, for unique results, both technical and aesthetic.


All Keope products are tested and classified according to the UPEC standards, in order to certify their appropriateness with regard to the intended uses. The tests which the tiles undergo at the “Centre Scientifique du Bâtiment (CSTB)” – in accordance with current ISO regulations – are extremely selective and are aimed at establishing the resistance and performance of the products with respect to four fundamental “dimensions”: resistance to wear (U), perforation (P), water (E) and chemical attack (C).

All tiles can be classified in accordance with UPEC standards. This classification makes it possible to find out easily the most appropriate uses for each product and to compare products from the point of view of their technical performance. UPEC certification is carried out by subjecting the tiles to various tests organised by the CSTB using ISO test methods in order to test their technical characteristics and check their behaviour.

A number is associated with each letter to indicate the performance of the material. The higher the number, the better are the technical characteristics of the material examined.


Tags: Ceramic floorings, Ceramic walls, ceramics, porcelain stoneware tile

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